The value of using video online – The use of video on websites and blogs has grown tremendously in the last few years. This is reflective of the desire for online visitors to see meaningful, entertaining and current information when they are on your website. It also speaks to how effective video is at delivering a message compared to straight text. A corporate video is so much more powerful in terms of delivering emotions like sincerity, passion and commitment. It can also engage the visitor for a longer period of time and convey more information in a way that is more likely to be recalled
Who can I go about creating a great corporate video? Creating a quality video that will deliver your message effectively requires skill and experience. It is tempting to look for do it yourself or in-house solutions to reduce the cost but you are likely to be disappointed with the results and not convey your message and brand in a meaningful way. You really should use a 10 company that can deliver the results you are looking for. They will take the time to understand what your goals and objectives are for your company, who the target audience will be and what is the message you want the video to convey. They will then work closely with you to develop a concept that you are comfortable with and then turn the approved concept into a high quality corporate video that can be used in many ways. This can include on your website, for inclusion in presentations, on in-house screens, blog posts etc.
You will also have the opportunity to use that video in many other online ways. Putting it on YouTube is a good example. You Tube is a very heavily searched site and you may be surprised at how many views you will get for your video. You can also create your own channel on You Tube to further enhance your brand and add more videos. Once you have a great corporate video you will likely want to continue create additional ones for special purposes such as training, special events or specific service offerings.